Today’s fans don’t want to wait. They demand instant highlights and content from their favorite sports and events, available as fast as possible, across broadcasts, social media, and other channels.
Meeting that demand requires new solutions. For Tyrell, a media technology company that specializes in live and near-live events, it’s critical to deliver high-quality, tailored content, quickly and efficiently, for a wide range of customers, industries, and sports.
To deliver, Tyrell turns to CREE8. By partnering closely and using CREE8’s growing file technology, Tyrell’s production team revolutionized their workflows – transforming footage from their live feed into polished broadcasts and social media-ready snippets in seconds.
Start Editing Immediately to Bridge Live and Post
Tyrell’s workflow begins in the truck, where their team cuts live feeds and delivers them to broadcasters via satellite. At the same time, both the clean and dirty feeds are delivered into CREE8’s cloud platform, where they become non-segmented growing files available to remote editors.
These feeds provide an important advantage for editors, who can work on the files immediately, while collaborating no matter where they’re located. This helps them to quickly craft compelling content for post-production and social media.
Create Clips and Content in Near Real-Time
As feeds move from the truck to the cloud, Tyrell’s team can use direct cloud access to collaborate on a constant stream of new footage and quickly prepare highlights, social media-ready clips, and finished segments while the event is still unfolding. The technology allows Tyrell to maintain a consistent, high-speed pipeline from live action to polished content, eliminating the delays and logistical challenges of traditional workflows.
For example, Tyrell harnesses growing file technology to thrill MMA fans. Through their improved workflows, Tyrell’s editing team can quickly produce action-packed highlight reels and post-fight breakdowns for distribution across social channels, engaging fans with the most exciting moments.
Partner to Stay at the Leading Edge of Live Production
To drive exceptional results for customers and audiences, Tyrell needs solutions designed for their challenges and needs. CREE8 serves as a collaborative partner to provide and implement those tools – helping Tyrell stay at the industry’s leading edge.
Tyrell founder Marc Genin says:
“CREE8 has been an incredible partner, working side by side with us in the truck to tailor their capabilities to the unique demands of live event production. Their commitment to understanding our workflows and challenges has resulted in a solution that truly meets the needs of our industry.”
With CREE8’s growing file technology, Tyrell has redefined what’s possible for their live event production – unlocking new levels of efficiency and collaboration. This partnership exemplifies how innovative technology, combined with industry expertise, can meet the demands of even the most complex productions and maximize impact with fans.
To learn more about how CREE8 empowers live production teams, visit CREE8.io.