At CREE8, our mission has always been to transform how creative teams work by removing the barriers between talent, tools, and technology. Today, that mission takes a bold step forward with the acquisition of Edit Cloud, a UK-based pioneer in cloud production workflows and enterprise onboarding.
👉 Read the official press release here
The creative industries, from film and television to advertising, gaming, and virtual production, are at a turning point. Rising costs, shrinking budgets, and the pressure to deliver more content, faster, are forcing organisations to rethink how they work.
Industry analysts predict that by 2027 more than 70% of media workflows will be cloud-based. Yet many enterprises still face challenges: legacy infrastructure, capital expenditure models, and siloed systems that make adoption difficult.
At the same time, AI is reshaping creative workflows. Studios and agencies are eager to explore how generative AI and automation can speed up production and unlock new possibilities. But without the scalability and flexibility of the cloud, adopting these tools can be risky or out of reach.
CREE8 has already been recognized as an award-winning platform for remote production, helping global brands modernize workflows and adapt with confidence.
For many, the question is no longer if they will move to the cloud, but how they will do it without disrupting critical production timelines.
This is where Edit Cloud comes in. With clients like ITV Studios, Adobe, and Publicis, they bring a proven track record of helping enterprises navigate complex workflows and adopt new ways of working. Their focus on enterprise onboarding, workflow design, and enablement aligns perfectly with CREE8’s platform approach.
By joining forces, we are combining CREE8’s cloud production studio platform with Edit Cloud’s expertise. The result is faster adoption, reduced risk, and measurable ROI for our customers. For creative organizations, it means a clear path to modernizing production with cloud collaboration, while also being ready for the next generation of creative tools.
Moving to the cloud in the middle of production can feel intimidating. Our customer Opsis, a leading VFX studio, put it best:
“Moving production to the cloud in the middle of active projects could have been disruptive, but CREE8’s expertise made the transition seamless. Their guidance let our team stay focused on the creative while gaining the speed and flexibility the cloud makes possible.” — Tim Weber, VFX Supervisor, Opsis
This is exactly what the CREE8 and Edit Cloud combination delivers: confidence in the cloud, even when the stakes are highest.
This acquisition formalizes a relationship years in the making. CREE8 and Edit Cloud have already partnered on live broadcasts, advertising campaigns, and enterprise-scale projects. Together, we have proven what is possible when technology and expertise meet.
“Joining CREE8 means customers keep the same trusted expertise, now backed by the scale and innovation of a global platform.” — Simon Green, CEO, Edit Cloud
Looking ahead, we are preparing to showcase our combined offering at IBC. Expect new enterprise tiers, case studies, and practical examples of how creative teams are modernizing workflows with CREE8.
The future of production is cloud-powered. With Edit Cloud, we are accelerating that future and giving creative organizations the expertise and tools they need to thrive.
👉 Read the official press release here