--- title: Grupo Globo's Digital Transformation with Google Cloud, CREE8, and HP Anyware description: Grupo Globo, the largest media conglomerate in Latin America, is deploying the CREE8 Enterprise (formerly BeBop OS) on Google Cloud to move post-production workflows to the cloud. image: https://blog.cree8.io/hubfs/AI-Generated%20Media/Images/Grupo%20Globo%20Blog%20Image.png --- - ![](https://7528302.fs1.hubspotusercontent-na1.net/hubfs/7528302/raw_assets/public/mV0_d-web-default-modules_hubspot/img/slider-light-image.jpg) Hover message - ![](https://7528315.fs1.hubspotusercontent-na1.net/hubfs/7528315/raw_assets/public/mV0_d-web-default-modules_hubspot/img/slider-dark-image.jpg) Hover message - ![](https://7528302.fs1.hubspotusercontent-na1.net/hubfs/7528302/raw_assets/public/mV0_d-web-default-modules_hubspot/img/slider-light-image.jpg) Hover message ![caseLogo4-1](https://blog.cree8.io/hubfs/caseLogo4-1.svg "caseLogo4-1") June 11, 2024 [Eli Weisman](https://blog.cree8.io/blog/author/eli-weisman) # Grupo Globo's Digital Transformation with Google Cloud, CREE8, and HP Anyware [Case Study](https://blog.cree8.io/blog/tag/case-study) ![Picture of Eli Weisman](https://blog.cree8.io/hubfs/AI-Generated%20Media/Images/Grupo%20Globo%20Blog%20Image.png) ##### Share - - - Grupo Globo, Latin America's largest media company, stands as a testament to the power of digital transformation. With a vast audience of hundreds of millions across Brazil, Globo's channels are a staple in households, delivering diverse content from news to entertainment. Amid the global shift towards cloud computing, Globo has pioneered a move away from traditional on-premises setups to embrace cloud-native solutions, revolutionizing their post-production workflows. **Industry:** Broadcast, Media & Entertainment **Country:** Brazil #### Objectives 1. **Move VFX Machines to the Cloud:** Transitioning from on-premises to cloud-based workflows for greater scalability and flexibility. 2. **Remote Work Enablement:** Allowing artists and editors to work from anywhere, maintaining high productivity and performance. 3. **Sustainability Goals:** Reducing the carbon footprint to meet ESG targets by 2030. #### Approach **Strategic Partnerships:** Globo partnered with CREE8\*, integrating HP Anyware software into their virtual post-production platform, leveraging Google Cloud to deploy VFX workflows. This collaboration aimed to modernize Globo's operations, enabling remote access for editors and VFX designers across South America. **Technology Implementation:** - **Google Cloud:** Provided the scalable infrastructure necessary for heavy VFX workloads. - **CREE8\* Enterprise:** Offered a full end-to-end operating environment that supported creative, IT, enterprise, and finance teams simultaneously. \*NOTE: CREE8 recently acquired BeBop Technology. - **HP Anyware:** Utilized PCoIP (PC-over-IP) technology for secure and efficient remote workstation connections, ensuring high performance and color accuracy crucial for post-production tasks. #### Business Outcomes 1. **Enhanced Flexibility:** The cloud-based solution allowed Globo to scale their post-production workflows dynamically, accommodating the rapid pace of content creation, including the production of multiple telenovelas. 2. **Sustainability Achievements:** By using lightweight endpoint devices connected to powerful virtual workstations, Globo reduced their dependence on heavy on-premises hardware, contributing to their ESG goals. 3. **Agility and Modernization:** The shift to cloud operations enabled Globo to become more agile and productive, setting a precedent in the media and entertainment industry for adopting cloud-native solutions. #### Key Benefits - **Remote Accessibility:** Editors and VFX designers could work from any location, ensuring uninterrupted productivity. - **High Performance:** Despite remote work conditions, the technology stack ensured high-performance levels akin to on-premises setups. - **Security:** HP Anyware's PCoIP technology provided robust security by ensuring no data left the data center, reducing the risk of data breaches. #### Conclusion Grupo Globo's strategic move to cloud-native solutions, supported by Google Cloud, CREE8, and HP Anyware, showcases a successful digital transformation in the media and entertainment industry. This case study highlights the importance of embracing innovative technologies to achieve scalability, flexibility, and sustainability, setting a benchmark for other media companies worldwide. Globo's journey underscores the transformative power of the cloud, paving the way for a future where media production can seamlessly blend creativity with cutting-edge technology. #### Attachment For detailed insights, you can refer to the complete case study document below: [Grupo Globo Case Study](https://blog.cree8.io/hubfs/4AA8-3571ENW.pdf) #### ABOUT AUTHOR   [Eli Weisman](https://blog.cree8.io/blog/author/eli-weisman) Eli Weisman is head of Growth and Partnerships at CREE8 #### RELATED POSTS [![](https://blog.cree8.io/hubfs/Blog%20Post%20_%20Tiree.png)](https://blog.cree8.io/blog/remote-means-anywhere-how-tirees-windsurfing-event-went-fully-cloud) November 25, 2025 ## [Remote Means Anywhere: How Tiree’s Windsurfing Event Went Fully Cloud](https://blog.cree8.io/blog/remote-means-anywhere-how-tirees-windsurfing-event-went-fully-cloud) [**By Ashley Hall, Growth & Customer Success Partner, CREE8**](https://blog.cree8.io/blog/remote-means-anywhere-how-tirees-windsurfing-event-went-fully-cloud) [Learn More](https://blog.cree8.io/blog/remote-means-anywhere-how-tirees-windsurfing-event-went-fully-cloud) [![](https://blog.cree8.io/hubfs/Blog%20Post%20_%20Tyrell.png)](https://blog.cree8.io/blog/how-tyrell-transforms-live-event-production-with-cree8s-unsegmented-growing-file-technology) May 27, 2025 ## [How Tyrell Transforms Live Event Production with CREE8’s Unsegmented Growing File Technology](https://blog.cree8.io/blog/how-tyrell-transforms-live-event-production-with-cree8s-unsegmented-growing-file-technology) [Today’s fans don’t want to wait. 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