Grupo Globo's Digital Transformation with Google Cloud, CREE8, and HP Anyware

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Grupo Globo, Latin America's largest media company, stands as a testament to the power of digital transformation. With a vast audience of hundreds of millions across Brazil, Globo's channels are a staple in households, delivering diverse content from news to entertainment. Amid the global shift towards cloud computing, Globo has pioneered a move away from traditional on-premises setups to embrace cloud-native solutions, revolutionizing their post-production workflows.

Industry: Broadcast, Media & Entertainment
Country: Brazil

Objectives

  1. Move VFX Machines to the Cloud: Transitioning from on-premises to cloud-based workflows for greater scalability and flexibility.
  2. Remote Work Enablement: Allowing artists and editors to work from anywhere, maintaining high productivity and performance.
  3. Sustainability Goals: Reducing the carbon footprint to meet ESG targets by 2030.

Approach

Strategic Partnerships: Globo partnered with CREE8*, integrating HP Anyware software into their virtual post-production platform, leveraging Google Cloud to deploy VFX workflows. This collaboration aimed to modernize Globo's operations, enabling remote access for editors and VFX designers across South America.

Technology Implementation:

  • Google Cloud: Provided the scalable infrastructure necessary for heavy VFX workloads.
  • CREE8* Enterprise: Offered a full end-to-end operating environment that supported creative, IT, enterprise, and finance teams simultaneously. *NOTE: CREE8 recently acquired BeBop Technology.
  • HP Anyware: Utilized PCoIP (PC-over-IP) technology for secure and efficient remote workstation connections, ensuring high performance and color accuracy crucial for post-production tasks.

Business Outcomes

  1. Enhanced Flexibility: The cloud-based solution allowed Globo to scale their post-production workflows dynamically, accommodating the rapid pace of content creation, including the production of multiple telenovelas.
  2. Sustainability Achievements: By using lightweight endpoint devices connected to powerful virtual workstations, Globo reduced their dependence on heavy on-premises hardware, contributing to their ESG goals.
  3. Agility and Modernization: The shift to cloud operations enabled Globo to become more agile and productive, setting a precedent in the media and entertainment industry for adopting cloud-native solutions.

Key Benefits

  • Remote Accessibility: Editors and VFX designers could work from any location, ensuring uninterrupted productivity.
  • High Performance: Despite remote work conditions, the technology stack ensured high-performance levels akin to on-premises setups.
  • Security: HP Anyware's PCoIP technology provided robust security by ensuring no data left the data center, reducing the risk of data breaches.

Conclusion

Grupo Globo's strategic move to cloud-native solutions, supported by Google Cloud, CREE8, and HP Anyware, showcases a successful digital transformation in the media and entertainment industry. This case study highlights the importance of embracing innovative technologies to achieve scalability, flexibility, and sustainability, setting a benchmark for other media companies worldwide. Globo's journey underscores the transformative power of the cloud, paving the way for a future where media production can seamlessly blend creativity with cutting-edge technology.

Attachment

For detailed insights, you can refer to the complete case study document below:

Grupo Globo Case Study

ABOUT AUTHOR

Eli Weisman

Eli Weisman is head of Growth and Partnerships at CREE8